This course introduces students and aspiring entrepreneurs to the many elements of the entrepreneurial process required to be a successful small business owner; elements in addition to a particular skill, ability or passion the entrepreneur may possess. Upon completion, participants will know whether to pursue their passions as small business owners or as employees working for others. Those wishing to forge ahead with starting their own business will have a good introduction to the many skills and elements required to run a successful small business.

 

Those deciding to pursue a business opportunity will have a head start toward the business plan, which is the outcome of "Planning the Entrepreneurial Venture".

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Planning the Entrepreneurial Venture

Online - (3 credit hours)

This course focuses on the business planning process—opportunity recognition, business concept development, feasibility testing, and the Business Plan (aka Profit Plan). The Business Plan for a new venture includes four major sections: Management and Organization Plan, Product/Service Plan, Marketing Plan, and Financial Plan. Students gain the knowledge, skills, concepts, and strategies relevant for start-up and early-stage entrepreneurs. The practical, hands-on approach encourages participants to immerse themselves in the vision, research, and planning aspects of a new venture.

Special note to existing business owners: This course will help you re-examine your market and make decisions regarding what opportunities exist to provide for your future viability and growth.

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Small Business Web

Online - (3 credit hours)

Attracting new customers through a pleasing and well organized web site must now be part of everyone's marketing plan. Today's customers want to learn about you and your company, at any time, through your web site. Many expect to be able to purchase your products through your web site. In this course, you'll develop your web site, including all the features to attract and retain customers as well as the functionality to take orders and sell products. We'll also cover email marketing and how to integrate a presence in social networks like Facebook, YouTube and Twitter into your Internet marketing strategy.